SCOPE OF WORK
Digital Strategy
Key Visual Development
Social Media Management
Campaign Activation
Website Development
100% Genuine Korean Skincare, Recommended by Doctor Since 2010
While the K-Wave has grown massively in the past few years, all over the world, Korean Skincare has gained reputation long before that. Noroid is a ceramide-based moisturizer formulated by one of the most reputable Korean Skincare Research Firm, Neopharm. With its proprietary Pseudoceramide and MLE Technology, Neopharm has created leading brands for sensitive skin in South Korea.
Noroid is Indonesian exclusive brand, produced by Neopharm and distributed by Soho Global Health. It has been one of the most common prescripted treatment for sensitive skin and atopic dermatitis. Starting from 2022, Noroid wanted to expand its customer-base to OTC(over the counter, which doesn’t require prescription). We helped to capitalize on its established reputation to enter new market.
/ Initial Process
We began by conducting thorough research into the behavior of insomnia and related topics in Indonesia. We identified common issues and challenges that people face when trying to get a good night’s sleep.
After defining several personas, it’s vital to choose the brand’s niche to optimize organic distibution. It’s decided that we would go for the “Creative Workers”, so we create a video series with them in mind.
