SCOPE OF WORK
Digital Strategy
Key Visual Development
Social Media Management
Campaign Activation
Website Development
A perfect day, begins the night before.
In recent years, people have become more competitive than ever before, constantly striving to be their best and achieve their goals. With the added stress of the ongoing pandemic, many individuals are struggling to get the restful sleep they need to perform at their best. The rise of hustle culture in younger generations has also contributed to a mentality of always being on and productive. This is where Lelap, a sleep-aid brand, comes in. Their brand mission is to help people be as productive as possible by providing them with high-quality sleep products that promote restful and rejuvenating sleep. Lelap understands that a good night’s sleep is crucial for success and aims to help people achieve their full potential through better sleep.
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/ Initial Process
We began by conducting thorough research into the behavior of insomnia and related topics in Indonesia. We identified common issues and challenges that people face when trying to get a good night’s sleep.
After defining several personas, it’s vital to choose the brand’s niche to optimize organic distibution. It’s decided that we would go for the “Creative Workers”, so we create a video series with them in mind.
